| Online Advertising |
| Niche Publications |
| Front Page Ad Notes/Inserts/Polybags |
| Statewide Display Ad Network |
| Miscellaneous Services |
Newspaper Advertising made Simple!
Louisiana Press is a one-stop ad service to help agencies and clients easily and effectively buy newspaper advertising nationwide. LA Press Advertising specializes in a broad portfolio of products including print, on-line, ethnic / niche publications, email blasts, post-it notes, inserts and more...
We are able to secure information and place advertising anywhere in the U.S. through our relationship with out-of-state newspapers and press associations. With one call, LA Press Advertising can be your newspaper rep for every paper in the country.
Follow LPA on Twitter.
Submit one order to LA Press Advertising and place your online ads across the entire state with guaranteed impressions, click through rates, and other tracking information.
Recent News
You said it again Louisiana! Nothing works like newspaper advertising.
1203 Louisiana adults in randomly selected households were interviewed in 2008 about their media usage and shopping habits. The responses they gave are finally here! Click Here to view the study results.
Click Here to download the Readership Study Ads.
Get involved! Join the 400 newspapers across the
country to promote your industry.
On February 2nd, the newspaperproject.org website was launched along with
the first in a series of print and online ads that have been running in newspapers
across the country. Your newspaper can be part of the PR effort.
Record Audiences to Newspaper Web Sites
According to a custom analysis by Nielsen Online for the Newspaper Association of America, newspaper web sites attracted more than 68.3 million unique visitors on average (41.4% of all Internet users) in the third quarter of 2008, a record number that reflects a 15.8% increase over the same period a year ago,
In addition, newspaper Web site visitors generated an average of just over 3.5 billion page views per month throughout the quarter, an increase of 25.2% over the same period a year ago (2.8 billion page views). These figures are the highest for any quarter since NAA began tracking the data in 2004.
NAA President and CEO, John F. Sturm, said "... record audiences are trusting newspaper Web sites for comprehensive, up-to-the-minute reporting and analysis on the events that impact their lives... newspapers are the top local brands that readers turn to for information... (to) help (with) challenging issues... "
The third quarter also set records for active reach percentage (the percentage of active Internet users that visit newspapers on an average month), page views, pages per person, time per person and visits per person.
Randy Bennett, NAA's senior vice president of Audience and New Business Development, concludes that "The dramatic increase in page views suggests users are visiting newspaper Web sites frequently throughout the day."
Newspaper Footprint: Total Audience in Print and Online 2007
By NAA
The measure of a medium now includes its ability to reach both wide and targeted audiences through multiple channels. An effective medium should also demonstrate the impact of its advertising on consumer buying decisions and product usage. The information here combines two major channels of the newspaper footprint (any print newspaper and any newspaper website read past week) for various demographic cohorts and consumers. It also re-affirms newspaperÕs competitive edge when it comes to advertising. Universal coverage Ð with the newspaper footprint Ð and advertising utility allow newspaper media to effectively reach and resonate deeply with U.S. consumers.
For the first data release of 2007, Scarborough Research provided measurements for "any newspaper website" read, along with daily and Sunday newspaper printed readership. The telephone field work covers a 6 month period from August 2006 to March 2007. Download the report
Political Report: "Newspapers are back!"
"Newspapers are back!" This is according to Cathy Allen, a Democratic political consultant in Seattle who manages mostly local and statewide campaigns in the Northwest. The Wall Street Journal published an article on July 26th detailing an increase in political advertising secured by newspapers. At a time when many categories of newspaper advertising are declining, the political message is making a comeback. As overall spending on campaigns doubled to $3.1 billion between 2002 and 2006, the amount spent on newspapers, including their online editions, tripled to $104 million, according to PQ Media. The rate of growth appears to be highest in races for local posts, such as mayor and state legislator, because newspapers boast greater penetration and influence in small- to medium-size markets."
"Newspaper readers vote at above-average rates. Even amid circulation declines, newspapers in many markets reach an audience that is competitive with any single broadcast channel, a strength that online editions are bolstering. Online editions also are reaching a demographic group that their print editions have been losing -- the young reader. Online newspaper ads "are reaching people under the age of 40 -- and, by definition, people attracted to news are good voters," says Ms. Allen, who is also a spokeswoman for the American Association of Political Consultants."
For the complete WSJ article click here.
LA Press negotiates political rates for traditional and non-traditional political advertising. Contact LA Press for details.
Click here for the LA Press Political Brochure. (PDF File)
Click here for LA Press Political Online Advertising Brochure (PDF File)
NAA Launches Campaign Highlighting Newspaper Websites
The campaign launch comes as NAA releases new data indicating that the audience for newspaper Web sites has reached record levels. More than 59 million people (37.3 percent of all active Internet users) visited newspaper Web sites on average during the second quarter of 2007, a record number that represents a 7.7 percent increase over the same period a year ago, according to custom analysis provided by Nielsen//NetRatings for NAA. During this same quarter, users spent a combined 7.2 billion minutes browsing newspaper Web sites during nearly 1.4 billion total visits.
Click here to review the recent data.