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Louisiana Press is a one-stop ad service to help agencies and clients easily and effectively buy newspaper advertising nationwide. LA Press Advertising specializes in a broad portfolio of products including print, on-line, ethnic / niche publications, email blasts, post-it notes, inserts and more...

We are able to secure information and place advertising anywhere in the U.S. through our relationship with out-of-state newspapers and press associations. With one call, LA Press Advertising can be your newspaper rep for every paper in the country.

Submit one order to LA Press Advertising and place your online ads across the entire state with guaranteed impressions, click through rates, and other tracking information.

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Recent News

Newspaper Footprint: Total Audience in Print and Online 2007

By NAA

First Published: November 2007

The measure of a medium now includes its ability to reach both wide and targeted audiences through multiple channels. An effective medium should also demonstrate the impact of its advertising on consumer buying decisions and product usage. The information here combines two major channels of the newspaper footprint (any print newspaper and any newspaper website read past week) for various demographic cohorts and consumers. It also re-affirms newspaperÕs competitive edge when it comes to advertising. Universal coverage Ð with the newspaper footprint Ð and advertising utility allow newspaper media to effectively reach and resonate deeply with U.S. consumers.

For the first data release of 2007, Scarborough Research provided measurements for "any newspaper website" read, along with daily and Sunday newspaper printed readership. The telephone field work covers a 6 month period from August 2006 to March 2007. Download the report

Political Report: "Newspapers are back!"

"Newspapers are back!" This is according to Cathy Allen, a Democratic political consultant in Seattle who manages mostly local and statewide campaigns in the Northwest. The Wall Street Journal published an article on July 26th detailing an increase in political advertising secured by newspapers. At a time when many categories of newspaper advertising are declining, the political message is making a comeback. As overall spending on campaigns doubled to $3.1 billion between 2002 and 2006, the amount spent on newspapers, including their online editions, tripled to $104 million, according to PQ Media. The rate of growth appears to be highest in races for local posts, such as mayor and state legislator, because newspapers boast greater penetration and influence in small- to medium-size markets."

"Newspaper readers vote at above-average rates. Even amid circulation declines, newspapers in many markets reach an audience that is competitive with any single broadcast channel, a strength that online editions are bolstering. Online editions also are reaching a demographic group that their print editions have been losing -- the young reader. Online newspaper ads "are reaching people under the age of 40 -- and, by definition, people attracted to news are good voters," says Ms. Allen, who is also a spokeswoman for the American Association of Political Consultants."

For the complete WSJ article click here.

LA Press negotiates political rates for traditional and non-traditional political advertising. Contact LA Press for details.

Click here for the LA Press Political Brochure. (PDF File)

Click here for LA Press Political Online Advertising Brochure (PDF File)

NAA Launches Campaign Highlighting Newspaper Websites

The campaign launch comes as NAA releases new data indicating that the audience for newspaper Web sites has reached record levels. More than 59 million people (37.3 percent of all active Internet users) visited newspaper Web sites on average during the second quarter of 2007, a record number that represents a 7.7 percent increase over the same period a year ago, according to custom analysis provided by Nielsen//NetRatings for NAA. During this same quarter, users spent a combined 7.2 billion minutes browsing newspaper Web sites during nearly 1.4 billion total visits.

Click here to review the recent data.