For generations, advertisers have known that the news environment was unrivaled to forge a trusted connection with millions of consumers. As digital media evolved, the vast number of options and the power of precision targeting tools gave the illusion that other media could deliver a replica of that connection. The upheaval in the media business drove advertisers to confusion and frustration.
AT LPA, we’ve brought together the most respected hometown news brands across Louisiana in an alliance focused on reconnecting quality brands to an environment of trust, using technology to deliver on any platform, married with a large scale reach. Since its founding in the 1940, LPA’s Advertising Division has continued to deliver the highest quality, brand-safe environment that only real news can provide, along with exact audience segmentation and insight to fulfill nearly any marketer’s need.
We believe marketers shouldn’t have to choose between scale and trust, and that they can’t afford to gamble with their brands in uncertain places. We believe that real journalism is important to society and that brands play an important role in supporting it. We believe news media companies have a responsibility to execute brand campaigns at such a high level of efficiency and effectiveness that it earns that critical support every day.