Advertising Made Simple
Phone: (225) 344-9309
404 Europe St.
Baton Rouge, LA 70802


Louisiana Press Association also provides digital advertising services based on current trends for newspaper digital audiences.
Our digital advertising products and services include the creating, promoting, and maintaining:

  • Newspaper Site Digital Display Ads & High Impact Units
  • Google/Yahoo Ad Network Digital Display Ads
  • Behavioral and Geo Targeting
  • Retargeting
  • Native Content
  • Mobile – Mobile & Tablet
  • Search Engine Marketing
  • Social Media
  • Email Blasts

Here are some important statistics we have obtained through our detailed, extensive market research over the last two years:

  • The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is a 10% increase in adult unique visitors measured by comScore since August 2014, and is double the growth rate for the internet overall (5%).
  • The latest data also revealed:
    • More than nine in 10 men (93%) and women (92%) ages 25-44 who were online in August 2015 engaged with newspaper digital content.
    • The newspaper digital audience grew more than twice as fast as the overall internet audience for age groups 18-24, 25-34 and 35-44.
    • Half of the newspaper digital audience is composed of those who use only mobile devices (smartphones or tablets) for their newspaper digital content
    • Eight in 10 of the newspaper mobile audience use smartphones exclusively for access.

Sources: NAA, “How America Shops and Spends,” 2014 Nielsen Scarborough: Across platform, 2014

Contact us to begin creating these customized products and implementing these services that are specifically catered to your business’s branding and advertising goals.

(225) 344-9309| 404 Europe St.| Baton Rouge, LA 70802