Advertising Made Simple
Phone: (225) 344-9309
404 Europe St.
Baton Rouge, LA 70802

Digital

Digital-Marketing-Image
Louisiana Press Association also provides digital advertising services based on current trends for newspaper digital audiences.
Our digital advertising products and services include the creating, promoting, and maintaining:

  • Newspaper Site Digital Display Ads & High Impact Units
  • Google/Yahoo Ad Network Digital Display Ads
  • Behavioral and Geo Targeting
  • Retargeting
  • Native Content
  • Mobile – Mobile & Tablet
  • Search Engine Marketing
  • Social Media
  • Email Blasts

Here are some important statistics we have obtained through our detailed, extensive market research over the last two years:

  • The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is a 10% increase in adult unique visitors measured by comScore since August 2014, and is double the growth rate for the internet overall (5%).
  • The latest data also revealed:
    • More than nine in 10 men (93%) and women (92%) ages 25-44 who were online in August 2015 engaged with newspaper digital content.
    • The newspaper digital audience grew more than twice as fast as the overall internet audience for age groups 18-24, 25-34 and 35-44.
    • Half of the newspaper digital audience is composed of those who use only mobile devices (smartphones or tablets) for their newspaper digital content
    • Eight in 10 of the newspaper mobile audience use smartphones exclusively for access.

Sources: NAA, “How America Shops and Spends,” 2014 Nielsen Scarborough: Across platform, 2014

Contact us to begin creating these customized products and implementing these services that are specifically catered to your business’s branding and advertising goals.

(225) 344-9309| 404 Europe St.| Baton Rouge, LA 70802