Statewide Advertising Program

Print & Online Integrated Buy

The Louisiana Statewide Ad Program allows an advertiser to buy over 80 newspapers and their websites at a deeply discounted cost... 75% off rate card rates. LPA’s Ad placement service offers the advertiser an opportunity to run a 2 column (3.25 inches) wide by 2 inch ad in Louisiana newspapers with a readership of over 1 million at the low cost of $1250.00. Advertisers can also place a 2 column x 4 inch ad in the same network for only $2050.00. Instead of 3.25 inches x 2 inches, the dimensions for a 2 x 4 ad are 3.25 inches x 4 inches.

LPA has recently added an online component to this program, so with the purchase of a 2 x 2 or 2 x 4 print ad, advertisers will receive a 300 x 250 online ad live for 7 days on participating sites. Advertisers are guaranteed 150,000 total impressions for a statewide buy. If an advertiser does not have an online ad, LPA can design the 300 x 250 for no charge from their print ad. Please provide your url address (website) to link the ad to. Advertisers will receive a sampling of print tearsheets and will also receive a tracking report detailing the performance of their online ad.

For a list of participating newspapers click here.

NET Rates

2-column by 2-inch (3.25” x 2”) & 300 x 250 2-column by 4-inch (3.25” x 4”) & 300 x 250

1 ZONE - $625 1 ZONE - $1050

2 ZONES - $1025 2 ZONES - $1700

3 ZONES - $1250 3 ZONES - $2050

How do the zones breakdown? Click here for a map.

Payment

Checks, American Express, Visa and Mastercard are accepted.

Discount for Multiple Insertions

Call or email LPA today and ask about frequency discounts.

Artwork

Artwork for 2x2 or 2x4 ads should be sent to LPA as a PDF document. Artwork can be e-mailed to statewidedisplay@lapress.com.

Deadline

The ad must be received by noon Tuesday prior to the week the ad is scheduled to run in the newspapers.

Run Dates

The ad will run in the participating weekly newspapers on the day they publish. It will run "week of" in the participating dailies. This is a remnant space program.

Nationwide Placement

LPA can place your 2x2 ad in other state networks at the rate set by each individual press association.

Statewide Advertising Program

Call LPA at (225)344-9309 or email us at statewidedisplay@lapress.com if you have any questions.