Louisiana Press Association seeks to help you reach your advertising goals through in-depth media planning and placement. Our experienced staff will work with you at every step to provide the support you need to get brand exposure, increase sales leads, and achieve your short and long term goals. Throughout the media planning and placement process, we will:
- Define your goals and objectives
- Perform research and analysis to meet your marketing goals. LPA can provide you with the newspaper that reaches the market or markets you are targeting both on a hyper local and national level. LPA’s customized software maintains a comprehensive list of newspapers, including dailies, weeklies, ethnic/specialty publications and websites.
- Provide recommendations of media vehicles based upon your geo and behavioral target.
- Provide aggressive rate negotiations for all newspaper products.
- Contract management: Based on the client’s needs, LPA will negotiate and oversee contract rate agreements.
- Space reservation: We’ll ensure the ad space you need is always available to you for as long as you choose to work with us.
- Placement of all newspaper products including: display advertising, inserts, polybags, niche/ethnic publications, and a broad range of digital ad services.
What are you waiting for? To get started on creating a customized media campaign that will take your business to new heights, contact our advertising office in Baton Rouge to get started with a consultation.