Our Service:

The LPA Advertising Service was established in the 1930s to assist agencies and advertisers in purchasing multiple newspaper advertising. The service is funded through commissions paid by the newspapers. Rates are taken directly from each newspaper's rate card based on the rate type you qualify for. Our objective is to secure the lowest rate possible. We can negotiate contracts and special discounted rates depending on the campaign.

We are able to secure information and place advertising anywhere in the U.S. through our relationship with out-of-state newspapers, press associations, rep firms, and media partners.
With one call, LPA can be your newspaper rep for every paper in the country.

Tailored Services

LPA currently places advertising for clients ranging from large retail chains to government agencies. Some of the complimentary services we provide to our clients include:

Quotes: LPA provides itemized free quotes including individual paper rates, circulation/ impressions, and publication dates. You can use this information to budget your newspaper schedule or LPA can work with your budget and adjust ad sizes for maximum reach and frequency.
Research: If you are placing in a new market, LPA can provide you with the research you need to target your newspaper schedule. Anywhere in the state or anywhere in the country, LPA can provide you with the newspaper that reaches the market you are targeting. LPA's customized software maintains a comprehensive list of newspapers, including dailies, weeklies, ethnic/specialty publications and newspaper websites, allowing for complete market saturation or specific zip code zoning penetration.
Contract Management: LPA will negotiate and oversee contract rate agreements. LPA will secure the best contract rate you qualify for and review your inches placed throughout the year to ensure you pay the lowest rate possible.
Ad Trafficking: LPA can post your ad file on our website for downloading by the newspapers on your schedule. Insertion orders sent to the newspapers from LPA have ad captions and traffic instructions including downloading procedures. Or LPA can provide you with a list of e-mail addresses for each newspaper's production department.

Click Here if you have not gotten your 2010 Louisiana Press Directory.