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Meet the Wilsons

Audience Profile: Boomers

Like most Louisiana boomers, they enjoy life.  They live in a great place, are financially secure and surrounded by friends and family.  Whether it’s voting for the local school board or volunteering for their charity of choice, life has meaning. And they still like to shop until they drop.  

Plus, they have one other thing in common with so many Louisiana boomers – newspapers.  They rely on local news about the community they love, and the great deals they love almost as much.  While they still enjoy a good read of the daily paper, they’re excited about the new and innovative ways they can also get the information they need digitally.  After all, you’ve got to keep up with the times.

81%

of all Louisiana Boomers read print or digital newspapers every month 
Source: 2021 Louisiana Market Study by Coda Venture

How Boomers read newspaper media

Print

69%

of Louisiana Boomers read newspaper media in print form

News Website

48%

of Louisiana Boomers read newspaper media on newspaper websites

Social Media

32%

of Louisiana Boomers read newspaper media in print form

App

17%

of Louisiana Boomers read newspaper media on newspaper app

eMail
Newsletter

16%

of Louisiana Boomers read newspaper media via email newsletters

An Older Woman Bathing in. the Sea

what they do

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what they buy

VOTE

96%

of Louisiana Boomers vote in state | national elections

HOME Owners

91%

of Louisiana Boomers are home owners

travel

76%

of Louisiana Boomers take vacation

Print ads

58%

of Louisiana Boomers read newspaper print advertisements

Garden

58%

of Louisiana Boomers garden and yardwork

01

Groceries

02

Drug store products

03

Dental Services

04

Healthcare Services

05

Restaurants and Bars

06

Financial Services

07

Liquor/Wine/Beer

08

Home Services

09

Home Improvement

10

Home Furnishings

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