Our Story
Founded in 1880, LPA brings together the most respected hometown news brands across Louisiana in an alliance to deliver real journalism on multiple platforms. LPA represents more than 120 news publishers. Together, we are committed to providing trusted local news to the communities we serve.
LPA Marketing was established in the 1940s, and works hand-in-hand with top media companies to offer our clients innovative and effective advertising products that reach quality local audiences in brand safe environments.
Executive Director
Jeff McHugh David Jr.
e. mchugh@lapress.com | p. 225-351-0702
McHugh, a former LPA board member, took over as executive director of LPA and LPA Marketing in June of 2024. He grew up in the newspaper industry, and has worked through his local paper, LPA, and NNA to help further advertising and legislative interests. He enjoys cooking, sports, and all things nerd.
Sr. Account Executive | Digital Manager
Bill Tice
e.bill@lapress.com | p. 225-351-0700
Bill joined LPA in 2022, bringing three decades of sales and advertising experience and a strong print and digital background, including a Google Analytics Certification. Bill has been married for more than two decades and has two adult children. He enjoys spending time with family, reading, playing guitar, listening to music, traveling and cooking.
Media Planner
Jane Killen
e. jane@lapress.com | (225) 269-2732
Jane has been with LPA Marketing since 2011. Prior to moving to Baton Rouge, she spent a total of 23 years with The Daily Advertiser in Lafayette, first in the graphics department then moving to sales. She enjoys gardening, bird watching and cooking in her spare time.