Reach the communities your brands serve through authentic digital media with a local connection. Interactive display served on premium news media properties deliver three times the lift offered by non-premium outlets. With guaranteed placement on LPA’s local news site digital network, you will know your message and brand are on safe and trusted sites.
We do that with these guarantees:
Premium placement on home and news pages
Custom geographic targeting
Guaranteed delivery on trusted local digital properties
Of LA Adults Get News From Digital Newspaper Media
According to a 2021 Coda Ventures Market Survey, digital readership of newspapers is strong, and it tops the list of places where people expect to find information when making a purchase decision.
Premium Network News Sites
Our Statewide Digital News Site Network reaches the most valuable and desirable demographic of affluent, educated and engaged consumers that are newspaper readers. Choose regions or statewide.
The Lift When Combining Print and Digital
When you combine print with any digital campaign, you see a significant lift in both web and foot traffic.
Delgado Community College: Newspaper Digital Network helps deliver a 76% increase in class enrollment
Delgado Community College looked to increase online class enrollment to help offset the loss of in-person class tuition during the pandemic within a limited budget. They tapped into the LPA Premium Network to get results.
Print plus digital equals tangible results
A Government Agency was trying to drive Louisiana adults to its website. Using the Newspaper Digital Network and print advertising, the results were impressive, especially once print was added to the mix.