Like most Louisiana millennials, she never stops. Whether it’s riding her bike to the gym, attending a concert, or meeting friends at her favorite restaurant. She travels every chance she gets, across the state and across the country. She’s even been known to visit the local casino and bet it all on red.
And boy does she love to shop. Everything from jewelry to tech gear to groceries. She likes to buy online, but still enjoys checking out the old brick and mortar.
Plus, she has one other thing in common with so many Louisiana millennials – newspapers. She’s a news junkie who can’t get enough information about her local community, not to mention the best deals in town. Her smartphone is her tool of choice for newspaper content and ads, but she also subscribes to the Sunday edition. After all, sometimes you need to relax when you move as fast as she does.
89%
of all Louisiana Millennials read print or digital newspapers every month
Source: 2021 Louisiana Market Study by Coda Venture
How Millennials read newspaper media
76%
of Louisiana Millennials read newspaper media in print form
News Website
72%
of Louisiana Gen Millennials read newspaper media on newspaper websites
Social Media
69%
of Louisiana Millennials read newspaper media in print form
App
47%
of Louisiana Millennials read newspaper media on newspaper app
eMail
Newsletter
48%
of Louisiana Millennials read newspaper media via email newsletters
what they do
what they buy
TRAVEL
78%
of Louisiana Millennials travel outside of the state, 77% travel in state
mobile news
77%
of Louisiana Millennials use smartphones to get news
jackpot
65%
of Louisiana Millennials visit casinos
LOCAL FUN
38%
of Louisiana Millennials voice opinions on issues
eat, sleep, gym, repeat
38%
of Louisiana Millennials exercise at a gym or health club
01
Groceries
02
Appliances
03
Drug Store Products
04
Dental Services
05
Electronics
06
Restaurants & Bars
07
Financial Services
08
Liquor/Wine/Beer
09
Home Furnishings
10
Cars/Trucks/SUVs