LPA Marketing
Tangible benefits of newspaper advertising cannot be overlooked
In a world where digital advertising is everywhere, it can be easy to forget the value of a tangible and physical form of advertising,...
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LPA Marketing
- Apr 28
- 4 min
Print + Pixel: Increase your ROI by combining newspaper and digital advertising
Want to maximize your Return of Investment on your marketing? A proper combination of print and pixel is a way to go. Let’s unpack the...
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LPA Marketing
- Apr 11
- 3 min
Want to take your content marketing to the next level? Think about newspaper media
Getting your message out to readers can be a daunting task. But with brand content generation via newspaper media, you have the advantage...
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LPA Marketing
- Apr 11
- 3 min
The Hidden Benefit of Newspaper Websites: Their Premium Audience as Privacy Laws Remove Cookies
By Bill Tice and Jerry Raehal The advent of stricter privacy laws, such as GDPR and CCPA, has caused a great deal of upheaval in the...
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Jerry Raehal
- Mar 31
- 1 min
LPA Marketing has relocated
LPA Marketing, the marketing division of the Louisiana Press Association, and the LPA have relocated. Their new address is: 4000 S....
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LPA Marketing
- Dec 18, 2022
- 2 min
Programmatic vs. newspaper website advertising: The real difference
With the digital age comes a plethora of options for advertising. From social media and programmatic to newspaper websites, it can be...
25 views
LPA Marketing
- Dec 18, 2022
- 4 min
Don't Sleep on Newspaper Advertising: It Can Benefit Your Business More Than You Might Think
Are you wondering if newspaper advertising is still relevant in today's digital world? The answer is yes! In this article, we'll explore...
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Jerry Raehal
- Jul 15, 2022
- 2 min
Want to sell more digital? It's a great question
Do you want to know the secret to selling more digital? Offer it. Consider the following tidbit from the 2021 Borrell Associates survey...
63 views
Jerry Raehal
- May 17, 2022
- 2 min
Introducing LPA Brand Content Studio: Content Generation plus Reach
You have likely heard the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, if you...
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Jerry Raehal
- May 17, 2022
- 3 min
7 mostly-free to dos for getting people to attend your event
Putting on events can be exciting, community engaging and strenuous. However, there is nothing more frustrating than putting work into an...
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Dana Wilbert & Jerry Raehal
- Aug 19, 2021
- 3 min
Seven tips for a stand-out press release
You have a message and you want to get it out. Sending a press release to media outlets is an effective tool ... if the outlets run it....
62 views
Jerry Raehal
- Jun 18, 2021
- 3 min
A marketing concept to help you rest easy
Help your business standout with Brand Marketing Each morning when I awoke, my back hurt. I wasn’t sleeping well and neither was my wife....
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