Like most Louisiana GenXers, she’s pretty busy. Whether it’s balancing work, family or all of those unexpected challenges in between. She’s tech savvy, financially astute, and in dire need of a vacation. Maybe that’s why she plays the state lottery every now and then... you never know.
Not to mention, a smart shopper. Consuming everything from home furnishings to electronics to her new SUV. But she’s always watching the family’s pennies.
Plus, she has one other thing in common with so many Louisiana GenXers – newspapers. She needs to know the latest news in her local community, and where the best sales in town are happening. Her computer is her tool of choice for timely newspaper content and ads, but she also subscribes to the weekday edition. After all, when you’re that busy you have to start the day out right.
86%
of all Louisiana Gen Xers read print or digital newspapers every month
Source: 2021 Louisiana Market Study by Coda Venture
How Gen Xers read newspaper media
68%
of Louisiana Gen Xers read newspaper media in print form
News Website
69%
of Louisiana Gen Xers read newspaper media on newspaper websites
Social Media
67%
of Louisiana Gen Xers read newspaper media in print form
App
47%
of Louisiana Gen Xers read newspaper media on newspaper app
eMail
Newsletter
48%
of Louisiana Gen Xers read newspaper media via email newsletters
what they do
what they buy
Digital News
58%
of Louisiana Gen Xers use a computer or laptop for news
get physical
56%
of Louisiana Gen Xers walk, jog or run
shopping vacation
34%
of Louisiana Gen Xers take shopping vacations
LOCAL FUN
42%
of Louisiana Gen Xers attend local fairs and festivals
Business matters
31%
of Louisiana Gen Xers travel for business
01
Groceries
02
Drug store products
03
Restaurants & Bars
04
Dental Services
05
Electronics
06
Healthcare Services
07
Liquor/Wine/Beer
08
Home Furnishings
09
Appliances
10
Financial Services