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Case Study:
Lead Generation campaign results in 3x ROI

The scenario

The results

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Increase ROI 3-5X

Based on the number of first-party, direct-request leads – “Yes, please send me emails” -- the expected Return of Investment was at minimum 3 times the campaign investment, and likely closer to 5 times.

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Key Data Collected

Qualified Entries into the Sweepstakes provided key data insights indicating the participants preferred activities, restaurants, willingness to travel and parish they lived in, as well as typical stay time.

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Hot leads

75% of Qualified Entries selected the direct request option to receive emails from the specialized resort to send them information. With the data collected, they can customize messaging and sort through the lead levels based on individual responses.

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