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The scenario
The Results
The digital campaign delivered an impressive 0.28% CTR, which is three times the average for standard digital banner ad campaigns.
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Using google analytics, we showed new users to the site increased by about 28,000 during the week after the print ad was published ... representing 41% of all new users tracked during the three-week campaign.
The bottom line: The print ads when combined with digital increased user activity three-fold as compared to digital alone.
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