The scenario
The Objective
A gaming and resort company was looking for "hot leads" -- people who have interest in gaming and resorts - and a way to connect with them.
Beyond just connecting, they wanted data to better deliver a personalized approach -- what kind of games they liked, restaurants, how far will they travel.
The Plan
LPA Marketing created a contest that included
Utilizing a mix of media, including the LPA Print and Digital Networks, Email Blasts and Facebook, to promote a sweepstakes package that included 8 questions. Coushatta provided the prize, and LPA handled the marketing and sweepstakes management. Promotion of the campaign further promoted the Resort.
The Audience
The desired audience profile included parents and students who were affluent, educated and likely to go to college. According to a 2021 Coda Ventures Market Study, newspaper online reach hits the profile.
The Results
The digital campaign delivered a 0.28% Click Thru Rate, which is three times the average for standard digital banner ad campaigns.
Enrollment in online only classes increased by 1,716 students or 75.86% compared to the prior year. This campaign was a major contributor in delivering these results.