Case Study:
Delgado Community College

Premium Network helps increase class enrollment by 76% with three times the standard Click Thru Rate

The scenario

The Objective

Delgado Community College was looking to increase online class enrollment to help offset the loss of in-person class tuition during the pandemic.

They needed premium results with a limited budget.

The Plan

After consulting on their desired business outcome, we advised them to use the Premium Newspaper Digital Network because of its effectiveness and reach.

The Audience

The desired audience profile included parents and students who were affluent, educated and likely to go to college. According to a 2021 Coda Ventures Market Study, newspaper online reach hits the profile.

The Results

The digital campaign delivered a 0.28% Click Thru Rate, which is three times the average for standard digital banner ad campaigns.

Enrollment in online only classes increased by 1,716 students or 75.86% compared to the prior year. This campaign was a major contributor in delivering these results.

Case Study: Delgado Community College