After starting with the Premium Digital Network, print was added to the campaign and the results were impressive. Print + Digital work hand-in-hand to deliver ROI.
The digital campaign delivered an impressive 0.28% CTR, which is three times the average for standard digital banner ad campaigns.
Using google analytics, we showed new users to the site increased by about 28,000 during the week after the print ad was published ... representing 41% of all new users tracked during the three-week campaign.
The bottom line: The print ads when combined with digital increased user activity three-fold as compared to digital alone.