Don't Sleep on Newspaper Advertising: It Can Benefit Your Business More Than You Might Think
Updated: Jan 5
Are you wondering if newspaper advertising is still relevant in today's digital world? The answer is yes!
In this article, we'll explore the various benefits of newspaper advertising and explain why it should still be a part of your marketing mix. Don't sleep on newspaper advertising - it can do more for your business than you might think.
People still read newspaper media
Despite the digital age, newspapers remain a viable option for businesses to reach their target audience. According to a 2021 Market Study, more than 80% of Louisiana residents read newspapers in print and digital forms. This indicates that newspapers are still an important part of many people’s lives, making it a great choice for businesses to advertise their products or services.
This is true across all age demographics: Millennials, Gen X and Boomers.
In fact, Millennials ranked No. 1 in newspaper readership according to the Market Study. People are reading newspaper media. It's how they read it that's changed.
Newspapers are more trusted than other forms of advertising
When it comes to advertising, trust is essential. Consumers need to be able to trust the message they’re receiving from your business, and research has shown that newspaper media advertising is more likely to get that job done.
According to a 2017 Nielsen report, readers rate print and online newspaper sources much higher in terms of accuracy, reliability and objectivity than other media. This means that if you’re looking to get your message out there, newspapers can be a great way to do so.
In Louisiana, for example, 2021 Market Study found that newspaper media advertising ranked No. 1 in terms of consumer trust. This means that people in Louisiana are more likely to trust an advertisement they see in the newspaper than one they see on the radio or on social media.
This isn’t just true in Louisiana, either. Studies across the country have found that newspaper media advertising is viewed as more trustworthy than other forms of advertising. The fact is, people often take what they read in newspapers more seriously, so if you want to get your message across in a trustworthy way, then newspaper ads are a great option.
Furthermore, research has also shown that newspaper media advertising can be twice as effective as radio and social media advertising. People are more likely to act upon a message if they see it in a newspaper rather than on a radio or online. This means that if you’re looking for results from your ad, then you should consider running it in the newspaper.
You can target a specific audience with newspaper ads
Targeting an audience with a newspaper ad can be an effective way to reach potential customers. By advertising in a specific newspaper or section of the paper, you can zero in on the people most likely to be interested in your product or service. This is especially true for local newspapers, which often have dedicated readerships that fit specific demographics.
For example, if you are selling a product geared toward young professionals, you may want to advertise in a business section of the paper. If you are selling a product for seniors, advertising in the health and wellness section may be more appropriate. By targeting your ads to the right audience, you increase the chances of your message being seen by the people who are most likely to be interested in it.
Newspaper ads also offer unique opportunities for targeted marketing. Many papers provide targeted advertising options such as coupon books, where your ad will only be seen by those who have opted-in to receive them. This type of targeted approach can help you reach potential customers who may not have been exposed to your ad in other places.
By targeting your ads to the right audience, you can make the most of your newspaper advertising budget and ensure that your message reaches the people most likely to be interested in what you have to offer.
Newspaper deliver ROI
For businesses of all sizes, newspaper advertising is a cost-effective form of advertising. Many newspapers have special packages that offer discounts to advertisers, making it easier to fit into even the tightest of budgets. Newspapers also offer flexible pricing and payment plans, allowing you to tailor your ad campaign to meet your specific needs. Additionally, there is often no setup fee for printing a newspaper ad, so you can get started with your campaign quickly.
Not only are newspaper ads affordable, but they also offer a high return on investment (ROI). A study conducted by Zenith Media found that traditional media such as newspapers yielded a higher ROI than digital media, proving that newspaper advertising is still an effective form of marketing. With a relatively small investment, businesses can potentially reach a large audience and see a significant return.
You can track the results of your newspaper ad
Newspaper ads offer a unique advantage in the world of marketing – the ability to track results. With newspaper advertising, you can use direct response codes or URLs to easily measure how successful your campaign is. You can even track how many people have responded to your ad with a coupon or free sample.
Tracking results with newspaper advertising can help you decide which products or services you should focus on. It also helps you determine where you should target your ads for maximum impact. This way, you can be sure that you’re getting the most out of your advertising budget.
Tracking results from newspaper advertising campaigns can also give you insight into the overall effectiveness of your marketing efforts. Knowing which ads work best will help you adjust your strategy accordingly. And by monitoring how well your ad campaigns are performing, you can make adjustments quickly and efficiently.
With newspaper ads, you have the power to measure how effective your ad campaign is, allowing you to maximize your return on investment. So don't underestimate the power of newspaper advertising! Take advantage of the tracking capabilities and make sure your campaigns are as successful as possible.