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Print + Pixel: Increase your ROI by combining newspaper and digital advertising


Want to maximize your Return of Investment on your marketing?


A proper combination of print and pixel is a way to go. Let’s unpack the benefits of newspaper advertising and how combining it with digital advertising can help you get the best ROI. We'll also provide tips and tricks on how to effectively use print and pixel to get the most out of your advertising budget.


The Advantages of Newspaper Advertising

Newspaper advertising has been around for centuries and has remained a trusted medium for businesses to reach their target audience. Here are some of the advantages of newspaper advertising:


1. Wide reach: According to a 2022 Coda Venture Market Study, 70% of Louisiana residents say they read the print newspaper every month. This means that businesses can reach a large audience by placing ads in the local newspaper.


2. High engagement: Readers tend to spend more time with print media, including newspapers, compared to digital ads. This means that print ads have a higher chance of capturing the attention of the reader and getting them to take action.


3. Targeted advertising: Newspapers often have a specific target audience, such as local residents, business owners, or retirees. This makes it easier for businesses to target their ads to a specific audience, increasing the chances of conversion.


4. Trust and credibility: Newspapers are a trusted source of information, and this trust often extends to the ads that are placed within them. This can help build trust and credibility for businesses that advertise in the newspaper.


5. Cost-effective: Compared to other forms of advertising, such as TV or radio ads, newspaper advertising can be relatively affordable. This makes it a great option for small businesses with limited marketing budgets.


Overall, newspaper advertising can be a valuable addition to a business's marketing strategy, especially when combined with digital advertising. The next section will explore the advantages of digital advertising.


The Advantages of Digital Advertising

Digital advertising has revolutionized the advertising industry, giving businesses more opportunities to reach their target audience through various online channels. Here are some advantages of digital advertising that can help you maximize your ROI:


1. Great reach with newspaper websites: According to a study, 77% of Louisiana residents read digital newspapers each month. Combing print with newspaper websites or other digital options, businesses can target specific demographics and reach a larger audience.


2. Cost-effective: Compared to traditional advertising channels like television and radio, digital advertising is much more cost-effective. You can reach your target audience with a fraction of the cost that you would spend on traditional advertising channels.


3. Measurable results: One of the greatest advantages of digital advertising is that it allows you to measure your results. You can track clicks, impressions, and conversions to determine the effectiveness of your ads. This gives you insights into what is working and what is not, allowing you to make data-driven decisions.


4. Targeted advertising: Digital advertising allows you to target specific audiences based on demographics, interests, and behaviors. This means that you can show your ads to people who are more likely to be interested in your product or service, increasing your chances of conversion.


5. Flexibility: Digital advertising is highly flexible and allows you to make changes to your ads quickly. You can tweak your ads in real-time based on your target audience's behavior and engagement, ensuring that your ads are always relevant and effective.


Digital advertising offers businesses several advantages. With the right strategy, businesses can maximize their ROI by combining the power of print and pixel.


How to Bundle Newspaper and Digital Advertising for the Best ROI

1. Determine Your Target Audience: Begin by identifying your target audience and the newspapers they are likely to read. Also, consider this: 62% of Louisiana residents read both print and digital newspapers and 61% of Louisiana residents said they rely on newspaper print and digital advertising when it deciding which brands, products and local services to buy. Then, choose digital platforms that are popular with this demographic.


2. Utilize Digital Ads: Take advantage of the benefits of digital advertising by creating engaging banner ads, search ads and social media ads. Ensure that your ads align with the newspaper ad and are targeted to the same audience.


3. Coordinate Your Message: Consistency is key when bundling your ads. Be sure that your print ad and digital ad share the same messaging and visuals. Use the same logo, slogan and color scheme.


4. Track Your Results: Make sure to track your results and determine the success of your ad campaign. Use digital tools such as Google Analytics to analyze website traffic and determine which platforms generate the most conversions.


By bundling newspaper and digital advertising, businesses can effectively reach their target audience while maximizing their ROI. When done correctly, these advertising methods complement each other and can create a greater impact on your audience.

 

LPA Marketing utilizes the best legacy and digital marketing to help clients reach their target audiences and business goals. We combine the power national scale and a local touch. To learn more about how we can help, contact us at info@lapress.com.

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